As the economy continues to fall into recession, many companies must look at areas where they can cut costs. There are a variety of ways to reduce costs, and one of the more popular choices is to reduce labor to meet reduced sales. But companies have to be careful to balance costs with customer satisfaction. You can’t make cuts in areas that will reduce customer loyalty, so it turns into a balancing act for managers.
When it comes to delivering service, what is important to you? What would you sacrifice that would have little impact on you, and what is it that you just wouldn’t give up? History shows that recession-successful companies cut in areas that don’t impact customer satisfaction and that don’t sacrifice loyalty for short-term gain.
Lou Malnati’s has created a loyalty program that rewards customers. We want to make sure that our current customers are treated better than ever. In good economic times and in bad economic times our customers can count on great service and food quality. But what is important to you? What type of rewards would really make you feel special?
For more information on Lou’s customer loyalty program, please click on the link on the home page called Deep Dish Dough.