Awhile back, the management team at Lou Malnati’s attended a leadership conference where they heard about making a difference by using your voice in the world. At this conference, Bono talked about supporting a cause through advocacy. A non-profit group was not asking us to dig deep and donate money, but to help them spread the word by mobilizing public opinion. Bono is the cofounder of ONE.org. ONE is a grassroots campaign and advocacy organization backed by more than 2 million people from around the world and every walk of life who are committed to the fight against extreme poverty and preventable disease, particularly in Africa.
So, after the conference Lou’s Crew brainstormed on how we can be a part of the movement. We decided to try and create additional awareness of ONE by printing the ONE.org logo on our pizza boxes. There’s no additional explanation of ONE.org on our boxes, but we hope to create enough curiosity in our customers that they look into themselves, and that they become advocates.
You don’t have to make monetary donations in order to make a difference. Just believe in a cause, and take action. Check out ONE.org for more details on how you can help. In their words, “At ONE, we believe the fight against poverty is not about charity, but about justice and equality. We are honored to be part of a greater movement of people and organizations working to end poverty throughout the world.”