Connecting with one another has been made very easy these days with the abundance of options that have become available. Day to day communication, as we know it, has changed for good and social networks and media are now king. Not only have individuals mastered the social media wave, but so have businesses. Facebook, Twitter, LinkedIn - you name it, business have gotten a hold of it and use these platforms as a way to reach their customers and interact with them. So... what makes a brand worth following? Lou Malnati's makes an effort to have an active conversation with customers and fans that contact us using Facebook and Twitter and, frankly, it's a lot of fun. Not only are customers and fans able to reach us instantly, but we're able to share news and events in the blink of an eye. It's no secret that Lou's loves any comments, complaints or compliments you have to offer - this is how we recognize what works, what doesn't and what needs improvement. With the rise of social media, however, the playing field has become, well, more playful. We're able to engage with our followers on more than just deep dish now - who would have thought!?
If there's anything new and upcoming in the realm of social media, technology or web culture, Mashable.com knows about it and makes sure consumers stay informed. This year marks their 4th Annual Mashable Awards, which was created to recognize achievement and innovation by businesses and individuals in the social media scene through an open voting platform by consumers and fans. Let your voice be heard and nominate your favorite Chicago-style deep dish family for this year's "Must Follow Brand" category.