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Lollapalooza 2014 took over Grant Park August 1st-3rd.

The Park was packed to the gills with people and buzzing with musical energy the entire weekend. The music festival had a combined 3 day attendance of over 300,000 people! A crowd that big calls for a huge amount of sustenance. We served up about 30,000 slices of pizza over the course of the 3 days. Cranking out that much deep dish was no easy feat.

Here’s how we pulled it off…

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On Monday, June 30th, Lou Malnati’s Internet Marketing Specialist, Meghan Ristau, gave a brief presentation at Mashable.com’s Social Media Day Chicago at Rockit Bar & Grill about Lou’s social media strategy and successes.

Social media has provided us with endless opportunities and ways for us to share our message with Lou’s fans all over the nation.  This past year alone has been filled with many memorable moments for us – from our response to Jon Stewart dissing Chicago’s beloved deep dish to celebrating being named “Best Pizza in Chicago” in Eater Chicago’s poll, our fans have been with us every step of the way.

At the end of the night, Lou Malnati’s was honored with the 2014 Chicago Social Media Campaign of the Year in recognition for our efforts.  However, we would like to thank you… yes, YOU!  Thank you for engaging with us, thank you for joining the conversation, thank you for being social!

To check out more photos from the event, check out Chicago Social Media Marketing Group’s website.

The Taste of Chicago, Chicago’s largest outdoor food festival, kicks off today and runs through Sunday, July 13th.

Tips for the Taste

1. Eat a light breakfast.
2. Check the weather before you leave the house (Tom Skilling is the man!)
3. Take public transportation (RTA Trip Planner)

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It’s been a long journey, but the collection of  The Great Chicago Fire Hydrants that were created and publicly displayed throughout the city have reached their final destinations.  Last summer’s citywide public art installation featured 101 fire hydrants to symbolically represent each Chicago firehouse.  They were designed and created by noted artists, architects, and designers, including one commissioned by Lou Malnati’s Pizzeria.

The first stop for the hydrants was downtown Chicago to honor the first responders who have been killed in the line of duty and to recognize those who currently serve the city.  In December, several were auctioned off with the proceeds benefitting the 100 Club of Chicago, which provides money to the families of fallen firefighters and police officers.

Now the 5-foot-tall fiberglass hydrant sponsored by Lou Malnati’s has made its way to the Ronald McDonald House at Advocate Christ Hospital.  Yesterday, representatives from the law offices of McCready, Garcia & Leet, P.C. hand delivered the hydrant they purchased in the auction.  The dedication ceremony also included members from the Oak Lawn Fire Department and the Ronald McDonald House.  We were honored to be a part of this wonderful dedication ceremony and pleased to provide meals for the 16 families currently staying at the Ronald McDonald House, as well as dinner for the firehouse as a thank you for their sacrifices and service to the community.

Hey, sports fans!

Join ESPN 1000 and the Waddle & Silvy Show for a live broadcast at Lou Malnati’s brand new Oak Park pizzeria from 2-6pm on Friday, February 21^st.  What better way to close out your week than hear the latest on Chicago sports while chowing down on some deep dish pizza?

Where: 1038 Lake Street
When: Friday, Feb. 21^st  @ 2-6pm